How to ensure your small business is a marketing led business
In the daily conversations our team of marketing consultants have with Australian small business owners, marketing will often take a backseat to the other key elements involved in growing, running and managing a small business. Whether it's managing your team, doing the payroll, sorting out your I.T issues or dealing directly with customers, just getting your business operating is always the priority over “marketing”
If you’re like many small businesses, and I hope you’re not, you spend a large portion of your time working in your business instead of on your business. Like most good books and podcasts will tell you, if your time is spent working in your business instead of on it, then the likelihood of scale and success become reduced because you’re not spending the time your business deserves to think about things like growth, general planning and strategising to take your business to the next level.
There’s no doubt that thinking about marketing falls into growth, general planning, or strategising, and it still takes a backseat. The ironic thing is that marketing, both strategically and tactically, it is generally one of the key functions within the business that will actually allow you to stand out from the competition whilst driving revenue and income into the business.
So let’s get this straight…
Marketing is one of the key functions within the business that will actually allow you to stand out from the competition whilst driving revenue and income into the business.
….and yet it still takes a backseat. Go figure.
…it makes absolutely no sense.
As a small business owner, for whatever reason, you may consider falling into the same trap, whether it be down to the investment required or the human resource required for it. So, the question is, how do we be a marketing led company? It is easier said than done.
When we talk about being a marketing led company, I’m talking about every fibre of your being, every decision you make, every time someone answers the phone, marketing is considered. To do this, marketing needs to be top of mind, and the best way to do this is to have some structure around all your marketing (strategy and tactical) so that it is engrained in your business, its people and its operations. You can have as many systems procedures, rules and templates as possible, but you still will need human intelligence, engagement and know how to deliver on it.
If you're looking for an experienced and adept marketing consultant for your small business to help you get your business in the public eye, you won't need to look any further than Little Marketing. Contact us here, we can’t wait to hear from you!