Small Business Marketing Articles

Using public relations as a small business marketing tool

Having others talk about you versus you talking about how good you are is my general defineyion of p...

19 December 2011

Getting your small business marketing into gear

The new year is quickly approaching, so it's time you get your plans into gear for next year. As a s...

12 December 2011

Small business marketing consultant hits some client runs via social media

As a sceptic of social media from a personal perspective, I must admit, as a small business marketin...

05 December 2011

Christmas time opens up small business marketing opportunities

Whether it be a Christmas lunch, Christmas card, e-card or an over budgeted Christmas party, the fes...

28 November 2011

Let clients be your small business marketing consultant

The best ambassadors a small business can have are its current clients and customers. In the digital...

21 November 2011

Marketing your small business from within

As a small business owner, one of the best ways to communicate what your business does is from withi...

14 November 2011

Qantas - a positive branding lesson for small business

As a small business marketing consultant, it's always interesting to read what 'experts' (non market...

07 November 2011

Christmas is here, so where's your small business marketing plan?

As we fast approach the time for Christmas jingles and parties, it might also be a great time for yo...

31 October 2011

The power of public relations for small business

If you're a small business and you're looking at communicating it (after you know what you do, what ...

24 October 2011

Small business retail - success or failure?

As a marketing consultant for small business based in Sydney, this week I will be writing an article...

17 October 2011

Small business brand focus and its impact

Last week I had a meeting with a potential client who found us from Google. From the analytics, it s...

10 October 2011

Female or not - a small business marketing consultant perspective

Before I begin, you should know that I have worked and sat on boards with some very bright and intel...

03 October 2011

Small business need a mammoth category opening

How good is Mammoth. I mean the Milk, not their ads. To be honest, from a small business marketing c...

26 September 2011

Small business perceptions - PM has a horrid one!

Bungled migration Issue. Craig Thompson scandal. Back stabber. Carbon Tax. Internal rumblings. Poor ...

19 September 2011

Terrible Telstra branding campaign is another lesson for small business

Lots of colour, plenty of messages...but they wanted a simpler message to consumers! Well they have ...

12 September 2011

Team brands - bringing the power to the small business field

Having been an avid sports fan as well as a player and volunteer at an amateur level, there's no dou...

05 September 2011

Simple example of a brand's focus and its success. Learn small business.

I read a recent article in the Australian Financial Review about a company's refocus. The article wa...

29 August 2011

New small business client - success all the way!

I got off the phone with a potential new client that found us on Google via 'find a marketing consul...

22 August 2011

Small business marketing consultant making communicating easy!

In the last week I have met with a number of small businesses who are quite successful in their own ...

15 August 2011

Overcomplicated marketing

How about the new ad that promotes lime Pepsi and Doritos "Burn"? It's hard enough to remember one b...

08 August 2011

We love our small business marketing clients

There was a time in our business that we had clients who thought they knew more than we did. Then I ...

01 August 2011

Small business marketing - learn from Costco, the new category!

It's not often that a new brand makes an impact on the landscape of how we go about things...in this...

25 July 2011

Small business marketing planning is key

This week my team and I will be meeting with at least 4 small businesses in an attempt to help them ...

18 July 2011

Bad vision - another small business marketing lesson

Last week I wrote about brands "extending" themselves outside of the main scope of the real meaning ...

11 July 2011

Small business marketing NO NO

Listen up small business, take a lesson from NRMA and don't follow them! What does the NRMA brand st...

04 July 2011

A small business marketing consultants case study

It's not very often that small businesses or their consultants will have a good word to say about ba...

27 June 2011

Building your small business credibility

As a small business marketing consultant based in Sydney (our ever over communicated city), the one ...

20 June 2011

Checking out your small business competition

From my experience as a small business marketing consultant, and one of the reasons I began to help ...

13 June 2011

What story is your small business website telling?

As a small business, you need to ask yourself, what does my website say about me and my business? A ...

06 June 2011

The marketing of small business staff

Recently a small business client of mine based in Sydney embarked on an exercise involving a review ...

30 May 2011

Small business marketing objectives

Over the next couple of months, as a small business marketing consultant, I will be speaki...

23 May 2011

Small business finding their point of difference

Last week I spent an hour with a group of financial planners, each of which have their own small bus...

16 May 2011

Getting the web to work for small business

Yes, the same question over and over again, how do I appear at the top of Google? That's the questio...

09 May 2011

A great small business marketing client

It's not often in a relationship between a consultant and client, regardless of the industry, where ...

02 May 2011

Perception of small business marketing

Having been in some type of marketing role in Sydney and London for the past 13 years, I have seen t...

25 April 2011

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