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Marketing consultants for small business in Sydney detail the different types of marketing strategies

In order to promote products and services, businesses must use different marketing strategies to engage their consumers. Our marketing consultants for small business in Sydney believe that by choosing the right marketing strategies for your specific type of audience will help you get ahead of your competition. Below are some of the most popular types of marketing strategies used today:

Paid Advertising
Paid internet marketing has rapidly grown in the last decade in comparison to paid TVC’s and Print Media. The various methods of internet marketing used by our marketing consultants in Sydney are pay per click for Google AdWords and paid advertising for post boosting on Facebook.

Word of Mouth
Traditionally the most important type of marketing strategy, word of mouth is very important in the business world in order to build your brand name. When you provide quality products and services to a customer, it is likely that they will refer your business to their friends and family, helping you build a solid customer base.

Transactional Marketing
Growing your sales can be a difficult task, however, our small business marketing consultants in Sydney use transactional marketing to encourage customers to buy with shopping coupons, discount codes and special events. By doing so, it improves the chances of sales and motivates the audience into becoming purchasers.

For more information regarding the different types of marketing strategies please contact our marketing consultants for small business in Sydney.