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Small business marketing consultants in Melbourne share 3 marketing tactics to help you spread the word

The world of small business is very competitive, so it’s more important than ever to spread the word about your business. If consumers aren’t aware of your business and offers, your business simply won’t thrive, no matter how good your services or products are. Although small business can be restricted by budget, there are still plenty of ways to leverage all the powers of digital marketing.

With so many access points for consumers, a well-thought out and targeted marketing campaign it vital. 

Here our small business marketing consultants in Melbourne share three marketing tactics to help you spread the word:

1. GEOFENCING.

Advertise your business to nearby consumers by covering the service area around your business. Geofencing can also be used for customers who are already in your business, as it makes them aware of special offers and discounts.

2. SOCIAL MEDIA

Social media platforms are perfect for small businesses and this medium requires minimum investment. Our marketing consultants for small business explain that every platform may not suit the audience of your business. The mainstream platforms such as Facebook, Instagram and Twitter are always good to start with.

3. PR

Our small business marketing consultants can’t stress enough the importance of networking and relationships. Reach out to local journalists directly, speak about your business and ask for an opportunity for an interview.

For more great ways to market your small business, contact our team of small business marketing consultants in Melbourne today.