Small business marketing company in Melbourne explain why brands chage their logo

Why do brands change their logos at all? In many cases, it’s an “if it ain’t broke, don’t fix it” scenario, but logos go beyond simply what is acceptable or satisfactory.

Our small business marketing consultants in Melbourne explain that logos are the image associated with a brand, and if they no longer represent that brand’s values and offerings, it might be time to consider a new logo.

Here our marketing consultants in Melbourne explain some other reasons that brands might change up their logo:

The Logo is Outdated - When logo colors, images, and font have gone out of style and look old-fashioned instead of forward-thinking, it’s time for a change. Often the font and or colours may be adjusted to acccomodate the latest design trends.

The product line has expanded -  When a company name changes or new products alter what the company offers, a new logo must be crafted to avoid customer misunderstanding.

Negative Associations - A logo redesign may be required to reduce any negative feelings consumers may have toward a brand ie. the brand alter its look to appear more modern or environmentally sound.

Rejuvinating puplicity -  Changing up a logo is one way to rejuvenate stale publicity for a brand that might be disappearing from the public radar.

A picture is worth a thousand words and therefore the graphic representation of your brand should really say something. Choose a timeless logo from day one, or you might find yourself in an upward battle to change to something new.

To find out the ways in which our small business marketing consultants in Sydney can help your small business, contact Little Marketing today.



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