NEWS

Small business marketing consultancy Melbourne with tips on ways you can get more website traffic

Our small business marketing consultants in Melbourne know too well that SEO is a critical focus point for every small business and their website and a great looking website along is not enough to attract patrons to your business. You need several customer attraction points that can deliver not only the right quantity of referrals to your business but will also direct targeted, ready-to-buy customers to your business.

With social media taking the lead in website traffic referral for business on the internet it is undeniable that search is still the leading source of the most targeted customers on the internet.

With this in mind, our small business marketing company, Melbourne have a few recommendations to help you increase your SEO and improve sales.

Google My Business

Google My Business offers businesses with a brick-and-mortar presence the ability to get their business’ opening hour, phone number and location displayed to customers in search results and on Google Maps. With features like virtual business tours, links to Google maps and must haves such as opening hours,and contacts you will certainly have better opportunities to receive higher rankings.

Encourage User Reviews and Testimonials

Great reviews and testimonials add to your credibility….there is just no doubt about this one. Visitors to your site will be highly likely to consider making a purchase from your website if you have great feedback as it enhances trust and transparency in your business. You can encourage your customers to leave a review on your website, remembering to be creative and open about the process so that they are more likely to share their experience.

Take Advantage of Off-Page Optimization

Our small business marketing team Melbourne explain that businesses can take advantage of and get increased presence on top search results with this. While most businesses concentrate most of their resources on on-page efforts, signals like links, citations, and references on other websites are very credible ranking signals that Google considers. Googles algorithms are complex but we know that they do consider off page optimisations such as these and it’s critical for businesses to get search engine optimisation right.

If you need assistance with your small business marketing in Melbourne, contact our team at Little Marketing today.