NEWS

Small business marketing consultant in Brisbane on the basics of marketing

Have you heard of the marketing mix? Read on to find out we, as small business marketing consultants in Brisbane have to say about the elements in the marketing mix.

Product is essentially what your small business is selling. It is important to know the key benefits of your product so that when you are communicating with your customers, you are speaking to them in the right “language”.

Price is how much your customer will pay you in exchange for the product. There are many types of pricing strategies to choose from based on your business strategy and objectives.

Promotion consists of activities such as advertising and marketing. It is how you make your product known to customers.

Place, also known as distribution channel, is where your product can be acquired. For example, coca cola distributes their products through convenience stores, vending machines and F&B outlets.

Based in Sydney, Brisbane and Melbourne, we have about a decade of experience working with small business clients, from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!