Small business marketing consultant in Sydney on things you should do before marketing
Marketing isn’t something you decide to do and do it now kind of thing. It requires preparation, in fact, a lot of pre-activities and work before developing a marketing plan then implement it.
With preparation and thoughts, then comes relevant communication to the right customers during the right time at the right place. Impulsive or impromptu marketing are likely to damage your brand and small business. At Little Marketing, usually the first step we take with our client is not straight to marketing, we conduct a strategy session to fully understand our clients’ business. That is what you need to do before jumping into a marketing plan.
It is critical to understand what does your brand stands for and your brand meaning can be translated into what we call the positioning statement. For instance, a client of ours who are called SweetHeart, they sell coffee body scrub and their positioning statement is “coffee body scrub that cares for your skin”.
Next, know your unique selling proposition (USP), which in layman terms, it means why should consumers choose you over others? In this complex and competitive world, we see hundreds of advertisements everyday, so how are you going to stand out?
Finally, go into brainstorm mode and create a marketing plan!
Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!