The latest from Melbourne marketing consultants

Metro Media Publishing (MMP) announced this afternoon it is set to close seven newspapers servicing Melbourne’s south-eastern suburbs. 

According to Marketing Magazine’s latest news article the seven papers – Knox Weekly, Monash Weekly, Casey Weekly Cranbourne, Casey Weekly Berwick-Pakenham, Maroondah Weekly, Peninsula Weekly and Frankston Weekly – will be published for the last time in the week commencing June 17, 2013.

Marketing Magazine goes on to mention the CEO & publisher of MMP, Mr Antony Catalano message, who says MMP would continue to publish the Dandenong Journal, which is the oldest community paper in Victoria. He said there would be significant investment in the Dandenong Journal, to reinforce and build its position.

“We took control of these businesses following our merger with Fairfax. We knew they were incurring significant losses, and we have done a good job in reducing those losses,” says Catalano. Offering marketing advice in Melbourne we could see this was an inevitable loss. 

“However, the seven titles were unable to capture a large enough volume of retail or real-estate advertising to be commercially viable.

“It is our intention to focus our energies on those market-leading publications to deliver better quality and value to readers and advertisers.”

Mr Catalano said the closure of unprofitable titles would allow MMP to increase its investment in new products and expand into new markets and as small business marketing consultants in Melbourne we can understand their idea behind the changes.


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