Eighties superstar Lionel Richie appears in a hilarious ad for new home beer dispenser, Tap King, marketed by Lion, singing his 1984 hit ‘Hello’ from the inside a fridge.

The spot sees a thirsty bloke raid his fridge for a cold one, Richie then appears in front of a white grand piano to pour a the man a beer.

The ad campaign will run in through the month of July. Marketing Magazine implies that the ad is possibly a ploy to persuade all of those well-meaning individuals trying to kick the grog for Dry July?

As small business marketing consultants in Melbourne and Lionel Richie fans, we admire the well created ad and tend to agree with Marketing Magazine’s thoughts.

You can have a look at the ad here http://www.youtube.com/watch?v=VyNQJplaVa4