Marketing advice for small businesses

Annell Knight recently wrote for Sydney Morning Herald that clear and effective communication is key to winning business, so it's important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.

Media experts have said in the past that small business owners have sat down and written up text for their website, newsletters, catalogues and more from the top of their head instead of sitting down and effectively thinking and preparing the best way to communicate their business. As a marketing consultants for small business I agree with this and feel that small business owners should make a smart and objective decision on who should create the communication for their business.

Besides the fact that they aren’t trained in copywriting, it can be very difficult to write about your own business in a language that communicated effectively.

Small business owners can acquire the help of marketing consultants for small business to help create the copywriting or even offer advice on how to do it alone.

The article describes 5 tips to cure writer’s block if decided to go at it alone. 

1. Get up and take a walk, change your environment, get fresh air or a cup of coffee.

2. Break it down into bite-sized tasks: rather than say, ‘I’ve got to write five newsletters’, just make it one, and make it 100 words. Be clear about the task and the word count.

3. Set yourself a goal to write for only 15 minutes to warm up. It’s like running: the first five to 10 minutes is a nightmare, your breathing is all over the place and it hurts, but what you find is after 15 minutes you get into a rhythm and it becomes reasonably enjoyable and you’re in the zone.

4. Write lists: it’s an easy way to get started. Always use odd numbers for lists because it’s more interesting for the reader.

5. Write specific rather than general. Not only does that make is easier to start writing, it is more compelling for the reader, and adds credibility. You can start with an anecdote and expand from that, and don’t say you’ve been in business for ‘more than 20 years’, say you’ve been in business for ‘22 years’.





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