Small business marketing consultant in Melbourne on the shifts in social media
Social media has been the trend, but there are a few shifts within that space. Those slightest shifts are capable to affect greatly on any small business. Read on to find out more about the trends and tailor your small business marketing plan to keep up with the consumers.
It is not only what you say that affects your business, it is also about what others say about you. Consumers nowadays trust more on what others have to say about you than what you got to say about yourself. Social media is now a primary source for information search in the purchase decision process of majority of the consumers. With such behaviours, social media platforms have started rolling out “buy” buttons for consumers to purchase directly on their social media accounts.
Content marketing has entered the social media game. Generating content is important but now it is becoming more social. Capitalising on the content, marketers are sharing them on social media platforms. By doing so, you are extending your reach to more people.
The social media analytics that you are collecting today is more advance than ever, it is not just the number of likes or followers. With more ways to measure and monitor consumers’ behaviour, we are gaining more insights to align marketing strategies more accurately with their performances.
Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!