Introducing The
Point Of Difference
Formula Course.
THE POINT OF DIFFERENCE FORMULA
THE POINT OF DIFFERENCE FORMULA COURSE is a proven method to make your service based business stand out so that you can grow revenue.
Discover the proven system for service-based businesses that helps you define what makes you different - so more of the right customers choose you, faster.
There are so many people out there who have the spirit to run their own business, BUT no one ever really teaches us HOW TO DO IT, people just learn on the job. AND this learning is EXPENSIVE IN SO MANY WAYS, physically and mentally. The alarming thing is that 20% OF BUSINESSES THAT START TODAY WON’T BE AROUND IN 12 MONTHS TIME. AND A WHOPPING 60% OF BUSINESSES THAT START TODAY WON’T BE AROUND IN 3 YEARS TIME. THAT’S SOME SCARY NUMBERS.
I’ve Seen It First Hand
Passionate, skilled business owners invest heavily in equipment, vehicles and staff, but forget the most important investment - attracting customers.
If they have tried to market themselves, they haven’t used a formula to ensure they market themselves differently wasting so much time, money and energy. It’s heartbreaking to watch businesses open their doors to crickets, simply because they didn’t stand out in a highly competitive market.
The Day It All Changed
I studied marketing at university, but to be honest, I didnt learn much that I use in real life. But when I was 21, something happened. A friend handed me “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. THAT CHANGED EVERYTHING.
I started to see that BIG and SMALL BUSINESSES HAD NO IDEA OF THE FUNDAMENTALS of marketing, and it made sense why so many businesses and brands failed. After working with service-based businesses for over 17 years, I know that great customer service isn’t enough, people need to know you exist and why they should choose you.
The Biggest Battle That Exists For Small Business
So I took my learnings from this book, addressed the key areas of what makes marketing and business successful, and evolved it into a FORMULA that would help small businesses overcome the BIGGEST BATTLE THAT EXISTS. And 17 years on, this FORMULA HAS PROVEN TIME AFTER TIME that it overcomes the BIGGEST BATTLE. And what’s that?
It’s that 95% of BUSINESSES DON’T STAND OUT - WHICH MAKES IT IMPOSSIBLE TO GROW THEIR BUSINESS. IF YOU OFFER THE SAME THING, IN THE SAME WAY AND IN THE SAME LOCATION, THEN WHY SHOULD SOMEONE CHOOSE YOU?
So for the last 17 years, we’ve been using this FORMULA in person to help small businesses drive customers by standing out! And now, I’m bringing that same formula in an ONLINE COURSE with the THE POINT OF DIFFERENCE FORMULA COURSE - so that you can stand out and grow your revenue.
Introducing The Point Of Difference Formula
THE POINT OF DIFFERENCE FORMULA COURSE is specifically designed for service-based businesses to create a point of difference so that they can stand out and get more customers.
With THE POINT OF DIFFERENCE FORMULA COURSE, you get:
- A clear, proven process to define what makes you different - so you stop blending in and start attracting clients who are ready to buy.
- Plug-and-play messaging frameworks to keep your marketing consistent and powerful, across your website, socials and sales conversations.
- An actionable plan to apply your point of difference across your business, so it actually turns into more leads, more sales and more profit (not just a clever tagline)
The Point Of Difference Formula Roadmap.
- Module 1
The Power of your Point of Difference
In this first module, you’ll discover why marketing is the lifeblood of any business, how positioning helps you stand out, and why getting this right is critical so that you can drive the revenue and freedom you started your business for. - Module 2
See Your Business Through Your Customers’ Eyes
Before you can stand out, you need to understand what your audience truly values. In this module, you’ll explore the difference between how you see your business and how your customers see it - because real growth starts when you align your message with your customer’s mindset, goals and pain points. - Module 3
Revenue, Competition and Reality Checks
Now that you understand your audience, we’ll look at your current revenue opportunities and competitive landscape. You’ll discover where your income is coming from (or could come from) and uncover the gaps and opportunities that most businesses miss.
- Module 4
Bringing Your Point of Difference to Life
With clarity on your audience and positioning, it’s time to define your target market, refine your offering and anchor yourself in the right category. This module is all about building a visible, memorable and relevant business that customers instantly understand and want to buy from. - Module 5
Creating Your Positioning Statement
It all comes together here. You’ll walk away with a clear, compelling positioning statement that tells the world exactly why you’re the right choice - setting you up for more visibility, easier sales conversations, and faster growth
But That’s Not All You Get.
THE POINT OF DIFFERENCE FORMULA also comes with these BONUSES to make the whole process easier:
- BONUS #1 - Positioning Equals Profit Playbook: In this bonus playbook, you’ll uncover the real link between positioning and profit, why most businesses miss it entirely, and how to reposition your offer for higher-value clients, stronger demand, and better margins. Because when you position your business right? Profit follows.
- BONUS #2 - The Marketing Momentum Plan - A timing and investment plan template so that you can create a marketing plan to give you the structure you need so that you can execute your marketing actions
- BONUS #3 - The Fast-Track AI Marketing Guide - A step by step guide to utilise AI to help you implement your marketing actions – because it’s hard to write content
- BONUS #4 - Blueprint to Break the Bottlenecks: Learn the 5 key areas that hold your marketing back and how to overcome them
- BONUS #5 - The Smart Brief Toolkit - Briefing templates when working with third parties like designers and developers so that you get the outcome you want
- BONUS #6 - The 4-Step Fix: Your Fast Track to Great Marketing - 4 Magic Steps to make your marketing great
- BONUS #7 - From Statement to Strategy: Real-World Use of Your Positioning and how best to apply your positioning statement to get more customers
- BONUS #8 - Day 1 Action Plan - Actions you can implement to ensure you’re a marketing led business from day 1
Don’t Just Believe Us.
What Do Other’s Say About Our Proven Formula?
- Tam Tran
“I have been with Little Marketing for almost a year now and the company is absolutely amazing. Professional and reliable team with broad knowledge. I highly recommend Little Marketing if you want your company to grow. ”
Karsha Cookson - “We’re forever grateful for the consultancy work that Little Marketing deliver for RJC Group. Their strategic thinking on both business and marketing fronts is invaluable and allows us to communicate to our industry-leading clients and assist in positioning us as a leader in our field. Thank you Little Marketing.”
Ian Batema - “We have been a client of Little Marketing (LM) since July 2021. They understood our focus and needs from the start, their plans were targeted and direct from the start. LM have kept that focus all the way through. LM have met and exceeded what we were looking for.”
Danny Fara
“In working with the bright team over at Little Marketing for over 4 years now, the smarts around our brand, their consultative approach as well as the make-it-happen attitude across our whole business is a partnership every business needs. You’re not dealing with juniors or people who do this in their spare time, you’re dealing with a team of senior marketing consulting professionals. Thanks Little Marketing team.”
- TY Lawyers
“We have been working with Little Marketing for over 4 years. In that time, their consultative approach and attention to detail has helped our law firm to continually grow, evolve and achieve our goals. Thanks to the team for all their ongoing help and constantly looking out for us.” - Ashleigh North
“We are a family-owned physio clinic. We have a very specific client- focused culture at our clinics, as well as a special area of experience, that we wanted to communicate. The whole process was very collaborative and transparent. Little Marketing have the remarkable ability to intuit exactly what we needed and were trying to communicate with the team about our business. Their input was invaluable and went beyond what we expected of a marketing team. We have noticed a significant increase in calls and visibility for our business. I am very cynical about marketing - I have chosen to write this review because our experience with Little Marketing has been so positive.”
