We’ve created many many millions of dollars of value for our small business clients over the last 17 years.

Why am I telling you this? It’s a reminder that the purpose of marketing your small business is to create value for it so that you have more options in the longer term because you’ve made more profit.

Regardless of what the goal is for your small business, one common factor is that you need to create more value so that you give yourself more choices in your business and in your life.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.

Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.