Watch & Learn - October 2025

Are you overdosing on your marketing and then wondering why nothing works?

We see time and again when people go super aggressive with their marketing, it’s a downhill spiral cause they lose patience, because they’re losing money and it’s all because they want the glory tomorrow.

Start your marketing activity journey in a modest approach and then as you start to see traction then start to increase your level of activity.

This will avoid a lack of funds, a lack of motivation and a lack of focus on the long-term, instead of the short.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.