Watch & Learn - July 2025

A common question in the small business marketing world from clients is “should I do SEO or AdWords?” 🤔

There are so many benefits to both however it always comes back to your objectives, your business, your audience and what you’re trying to achieve.

SEO is a long game and AdWords is a short game, but the time, money, energy and skills required for both are very different. Take the time to consider what works for you.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years. Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.