Frustrated on the investment you’re making in marketing with your limited time, money, energy and skills?

One of the common factors that we see small businesses face is the fact that they’re investing in marketing their business with no thought about how and why people will choose them over the competition.

IT’S CRITICAL that you consider this factor, and that you position your business and your brand in the mind of your customers that is different to the competition, where there is the least amount of competition or where you eliminate the competition.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.