Watch & Learn - September 2025

We’ve created a formula to make your small business more valuable.

MORE VALUABLE = P+ F+E + CP + BDEAR + GPM + SP

Being super profitable makes you more valuable

You become super profitable by having great profit margins

You do this by having a big difference between your expenses and revenue

You do this by charging confidently and properly accordingly to your offering (LOTS OF BUSINESSES DON’T)

You can do this more confidently by being an expert and a specialist

You become an expert and specialist by having a FOCUS in your offering

And you have a focus in your offering because you’ve created a positioning in the mind of your customers.

POSITIONING YOUR SMALL BUSINESS BRAND IS THE KEY!

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.