Watch & Learn - April 2025

In this short, Michael Kava discusses the importance of being explicit when communicating to your target audience so they know you mean business with them. This will avoid wastage in your marketing, ensure that your limited resources are put to good use and give your small business marketing in Australia the best chance of success.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.

Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.