Are you communicating anything about your small business that is different to your competition?

You need to make it easy for people to understand what you do, who you do it for, where you do it and why you’re the expert so that they’re able to make an easy choice about choosing you over the competition.

If you’re communicating like everybody else, then you’re making it difficult for people to make a decision or to even consider you as an option.

Make it easy for people, not hard. Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.

Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 18 years.