Watch & Learn - May 2025

A really simple way to avoid failure and to know what works and what doesn’t is to look at your industry and its history. In this short, Michael Kava discusses how understanding your industry, its history of success and failures can give some simple hints about what could work and what to avoid for your small business.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.

Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.