Way too often we see small businesses (and Big!) get excited and go down the ego and big lights play in their marketing to see their business and brand out there well before they’ve actually thought about what it is that they will be communicating in these bright lights… and most importantly that will allow them to be positioned in the mind of their customers that is different to the competition. Because of this there is so much wastage in time, money, energy and skills invested in marketing, and then businesses wonder why it’s not working. Take the time to define your positioning and then communicate this consistently, both from a message and frequency perspective.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years. Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.

As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these videos to provide smart and tangible marketing advice to help your small business to achieve great results. In providing practical marketing advice, marketing plans and consulting on these plans for small businesses since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, our podcasts and videos are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations.