Watch & Learn - October 2025

There is so much crap out there that tells you that by just building a website, it’s going to take your business to new heights. This is just BS!!

More than a website, questions you need to ask yourself are: how are people even gonna find the website, when they get there, what am I communicating, that’s different to the competition and why the hell should they trust me?

Just building a website doesn’t equal profit, so ignore the BS and think about what you do differently, “your positioning”, before you spend thousands on building a website.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.

Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.