Is marketing your small business doing your head in and getting you down?

We see and hear this everyday in the thousands of convos we have with business owners.

Quite often the downfall in your marketing efforts is your messaging about what you do, who you do it for, where you do it and why you’re different to the competition.

And then it’s about communicating this consistently and frequently - as often as possible.

The look and feel needs to also be aligned with your messaging so people can be really clear about how you’re gonna help them and why you’re different. Consistency in message, consistency in look and feel, and consistency in frequency are the key for your marketing success and to alleviate your frustrations.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.