What’s the bigger risk?

Making an investment in your small business marketing or not making one at all?

What are the opportunity costs that are incurred by not taking action?

Then compound these over months and years within your small business, taking into consideration time and inflation, then who knows. Make your marketing as measured as it can be, but the key is taking action.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.