One of the simplest ways to drive more revenue and more profit for your small business is to make more money out of your existing customers and clients.

The best way to do this is to make sure that we are consistently communicating to them given that they already trust us and they already love us.

If you’re already delivering an exceptional service or a fantastic product to them, then the chances are your customers and clients will be happy to buy from you again.

So set up some systems in place so that you’re able to communicate to them regularly, like emails and SMS, to ensure you stay top of mind and drive your revenue and profits forward.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing.