Simplicity is the key for your small business to stand out in a cluttered world.

Small business owners way too often try to overcomplicate stuff or be too clever.

They also try to over communicate and tell the whole story instead of just simplifying it.

Narrow your focus, simplify your message and communicate it consistently and frequently.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.