Watch & Learn - July 2025

The whole point in marketing your small business is to see a return on this investment of time, money, energy and skills.

It’s such a mindset shift to think of marketing as an investment vs. a “spend”.

It’s not semantics, but it will change the way you approach marketing and ensure that you’re 100% focused on the key objectives you’re setting out to achieve.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years. Michael is a #1 Amazon Bestselling Author for the 2023 book “Small Business Marketing DECLUTTERED”, he is a regular keynote speaker at industry events, is frequently called upon by Australian media for commentary, and is also the host of the Little Marketing Podcast where he delivers smart and tangible marketing advice to Australian small business owners.