Watch & Learn - January 2026

One of the biggest battles that small businesses face in their marketing is cutting through because their industry is so competitive.

And then when they start their business, they start communicating like everyone else in the industry, which then means their marketing doesn’t work because they’re communicating like everyone else.

The key is to position your business and your brand in the mind of your customers where there is the least amount of competition, where you can eliminate the competition or that is different to the competition.

As Australia’s leading marketing consultancy for small business, Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.