Watch & Learn - May 2025

Here’s the 4 COMMON FACTORS that our successful clients take to ensure great success in their small business marketing.

1. Create a positioning and point of difference for their business
2. They never waver from this
3. They communicate this positioning frequently and as often as humanly possible.
4. And they attempt to communicate it more than their competition.

There’s no magic in marketing. It’s just about consistency in message and consistency in it’s frequency. Like most successful factors in life, consistency is key.

Michael Kava is the Director of Australia's leading marketing consultancy for small business, Little Marketing. Little Marketing has been providing marketing advice, marketing plans and consulting and executing on these marketing plans for Australian small businesses for over 17 years.