NEWS
How to take a marketing approach to suit you and your Australian small business
We see so many small business owners and other marketing experts out there try to over complicate when it comes to marketing for small business. The marketing approach for big business and the marketing approach for small business is very very different.
The mindset for small business owners is that it's their life, it's their livelihood, it's their family, it's their kids, it's their mortgage, it's their holidays so that approach is very different. They don't understand the small business marketing approach and mindset at the end of the day a small business has plenty to lose so it's making sure that their marketing approach works best for them based on their ultimate goal ,which is very different to a corporate brand who's looking after stakeholders and shareholders and the board and everybody else.
At the end of the day a small business owner is the owner and their family and really no one and nothing else matters. So it's making sure that the approach for small business owners is tailored to what their goals are, to what they want to achieve, to who their audience is and how they can best cut through on a small business investment, not a corporate big brand investment.
Being tailored to that approach will give them the results that they need for whatever their end goal is, to whatever profit they want to create, whatever revenue they want to create and whatever value they want to create for their business which gives them more choices for their business and their life and their world.
Why brand positioning is key to your small business success
We always talk about making sure that you don't waste time, money, energy and skills on your marketing. What often happens is that small businesses will start doing marketing activity whether it's social media, Google ads, SEO, building a website, all the fun stuff that makes them feel excited and fluffy about their business.
They spend time, money, energy and skills on these activities and then they get no results, they get no enquiries, they get no revenue and no profit and they wonder why it didn't work. What's most important is that before they do the activities, they do their positioning.
So what do I mean by positioning? You've heard me talk about this before but positioning is all about positioning your business and your brand in the minds of your customers that is different to the competition, that eliminates the competition so that people know what it is that you do, who you help, where you do it and why you're the expert.
If you just start communicating crap with no positioning, you end up standing for nothing, for nobody but if you create a positioning first and then you use this positioning through all your marketing activities, you have a better chance of your marketing succeeding.
You have a better chance of people understanding what you do, why you're different, who you help, why you're an expert and where you do it and you have a better chance of them trusting you and then contacting you and then buying from you.
