NEWS

Do marketing for your Australian small business that works for you

I had a chat with a small business owner this morning and they're looking at sponsoring an industry association. The great thing about this opportunity is they get to mix it up with people within their industry who are potential clients.

Now this doesn't always suit every small business owner the opportunity for this owner is they get to mingle, go to events, go to functions where they get to meet prospective clients as a sponsor of the industry.

Now why doesn't this suit every small business owner? Not every small business owner is a natural talker or a natural networker. It really depends on the individual and whether they're willing to go to those links to drive their business and build up a community within their industry and build up a community for them to become potential clients.

Now like any bit of marketing activity it's got to come down to what you or your team are most comfortable executing and working on to achieve the goals that you want to achieve for your business or it's about just getting over the fear and getting out there and finding potential customers and clients.

Whether that's picking up the phone, whether that's doing social media, whether that's going to functions and events, there are so many options for you to go and meet potential clients but it's up to you whether that's something you're willing to commit to and the investment that you're putting down as well is something that you need to think about from a return on investment perspective.

How to drive more profit by marketing to existing customers

I have two questions for you: What is the frequency of communication that you have with your existing customers and clients? The second question is how much profit and revenue are you driving from these existing customers and clients?

So let's talk about the touch points there are so many touch points that you can now utilise to stay in contact with your existing customers and clients. Whether it's bulk emails, whether it's SMS, whether it's picking up the phone, whether it's something in the mail the technology and tools that are out there to help small businesses to continue to communicate at a high frequency with their existing customers and clients is like nothing we've ever seen before.

As result, the opportunities are endless so have a look at what is the frequency of this communication and have a look at the breakdown of the profit and revenue that you're driving from existing customers or clients versus new and existing clients.

We all get excited with new ones but what about getting more out of existing customers and clients? They already trust you, they love you, they've already bought from you, they're not just cold but they are hot clients who are ready to buy from you if you’ve given them a great customer experience, you've delivered on your promise, you delivered on a previous service or product offering that you have provided.

Make content writing for your small business easier

If you're ever struggling to describe your business in a positive light, an easy and simple way to get some inspiration is to ask your existing customers and clients what they think about you and how they would describe you and your business and your product or your service offering to their friends and family.

What are some of the complimentary adjectives that they would use to describe your business? This is one of the questions that we ask our clients during a planning process so that we're able to use those descriptors and those words in the content when we are describing what it is that business does and why they're able to help their clients and describe them in a positive light.

It's a really simple way to gather information, put those words and especially now with programs like chat GPT put those words into chat GPT, get them to describe your business using some of those words and before you know it you have a really simple way to describe your business in a positive light.