NEWS
How to make sure your Australian small business stands out from the competition
How much would you pay for a magic marketing pill to drive your business forward? $2,000, $10,000, $20,000, $100,000? It really depends on how hungry you are and how much you want your business to succeed. It also depends on what is the value of the product or service that you’re selling to your customers and clients. What is the magic marketing pill? So many businesses start to compete, and we live in such an overcommunicated society. The magic marketing pill is how are you going to position your business and your brand in the minds of your customers that is different to the competition. Stop competing and start creating a positioning and point of difference for your business. I haven’t yet come across a business that we can’t position or communicate in a way that is different to the competition and limit the competition. If you try to communicate exactly like everybody else and do exactly the same thing, how are people going to differentiate you from everybody else? You want to make it easy for people to decide what it is that you do and why they should choose you over the competitor. So, I’ve given you the magic marketing pill for free, position yourself in the minds of your customers that is different and start actioning that and communicating that today.
How humility and success in small business are related
If I look at all the successful businesses we have, all of the clients have one common trait: they have humility and they are humble in their success. They’re not people who gloat about how great or how much money they make, they’re always to help those around them. They believe in the team around them, they work hard and they’re not an overnight success. They’re just great people. They take advice and they’re just someone that you want to have a chat or have lunch or have a drink with. Do you need to be ruthless? Yes. Do you need to be relentless? Yes. But you can be all of these things while still being humble. Now every person is different, but I’m just talking about the clients that we have, the relationships that we have and those businesses that achieve the greatest results. So is there a correlation? I would say there is.
The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.
