Let’s go through the eight crucial chapters in our Amazon best selling book – Small Business Marketing DECLUTTERED.

Chapter 1 – The Meaning of Marketing. Here, you get an in-depth background on what marketing really means for your small business.

Chapter 2 – What it Means to be a Marketing-Led Company. How can you from day one drive your business forward with the help of marketing.

Chapter 3 – What is a Marketing Plan and Why is it so Important? It gives you structure and consistency in your marketing and your business.

Chapter 4 – Understanding positioning and why it’s important for your small business. Remember positioning is all about how you are different to the competition and positioning yourself in the minds of your customers, that is different to the competition.

Chapter 5 – A step-by-step guide to help you create your positioning in the minds of your customers.

Chapter 6 – A step-by-step guide to create a marketing plan for your small business

Chapter 7 – Prepare, implement and assess your marketing plan.

Chapter 8 – How to drive more revenue and more business from your existing customers.

If you haven’t bought it yet – Small Business Marketing DECLUTTERED on Amazon here.

Make your small business marketing in Australia look like this in 2025

What will the big contrast be for your business in 2025? Are you going to be a marketing led. Business that has a true focus on what it does and why it’s different to it’s competitors and then communicating that frequently, not just from a message perspective but from a frequency perspective. What structures are you putting in place now to make sure that 2025 looks different to 2024 and that you’re a marketing led business and that every fibre of your being, every decision you make, every action you take in your business and your team is marketing focused. To make sure that you’re driving revenue, to make sure that the profit in your business is increasing because profit gives a business opportunities. So are you putting those structures in place now, to make sure that your business is marketing focused and marketing driven in 2025?

Think about your small business competition like this

The biggest mistake that small businesses make is not considering the competition. I’m not talking about obsessing over the competition, I’m talking about communicating differently to them. What is it that you’re offering your in your product or service that is different to the competition? How are you positioning your business and your brand in the minds of your customers that is different to the competition? Marketing is the battle of the mind and if you can’t cut through and communicate something differently to the competition then you’re going to be lost, your marketing is going to get lost, your business is going to get lost, your opportunities will get lost. You need to consider the competition and what you do differently. I’m not talking about copying them, I’m talking about doing something differently and going directly at them and doing the opposite of what they do. We live in such an overcommunicated society and if you’re just communicating the same as everybody else it’s going to be hard to cut through and beat the competition.

The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.