NEWS
Are you using this proven method to market your new Australian small business?
What excuse are you giving yourself to not be taking in marketing your small business? There has been no better time to start a business and market your business with the amount of platforms and automation systems that are out there. When we started Little Marketing, back in 2008, there was barely social media. 40 years ago the ways to market your business was so limited but what stayed consistent is how you’re positioning your business and your brand in the minds of your customers, different to the competition. The advantage that you have now is that you have so many platforms that you can now communicate that positioning and point of difference. But because of all of these platforms, we live in such a cluttered environment and it’s so key that your positioning and why you’re different is laser focused and that you’re frequently communicating that to your audience. So, take action and create that positioning and that point of difference and utilise all of the platforms that are out there online or offline to communicate your business.
Small Business Marketing Australia - create a positioning today to help you STAND OUT
We had a client come to us in the construction industry offering a really broad range of services. We followed the process that we go through with all of our clients, to really create a point of difference, create a bit of a plan and a structure around their marketing and then stay true to it. We’ve worked with them in a consultative approach over that period of time and they are a true leader in their field within the construction space. They’re the busiest they’ve ever been, no sign of downturn or recession, they just power through and stay true to what they do and what they do well. They never waiver from that core focus and that’s what’s got them this far. They get some of the best jobs in Sydney within their space and it's a great example of a business sticking to the plan, playing the long game and just being driven and making it happen. There’s no mythical magic marketing, it’s about sticking to the plan, staying focused and persevering.
Favorite small business marketing question answered!
My favourite question is what marketing should my small business do in this day and age? There are so many activities whether it’s a website, social media, videos, podcasts, writing a book or holding an event. There are so many options and as small business owners you are inundated. Now all of those activities could work for your business but it’s about making sure that’s what’s going to work for you, your objectives, your audience and your industry. What is it that you’re communicating in those activities, that’s the most important thing, and that it’s different to the competition. There might be one activity that works so good for you and you might stick to that if it’s meeting your objectives and what you’re trying to achieve. Not every marketing activity is measurable, quite often what we see is that all of the marketing touchpoints work together, so do an activity that suits you, your budget, your objectives and what your business is trying to achieve.
The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.
