NEWS
Why only your Australian small business should matter
If you've taken the time to look at why you're different to your competition and created a strong positioning statement that you now want to communicate to the outside world and you're at that point where you're looking at activities and a marketing plan, what's most important is that you're thinking about what are the objectives that you're trying to achieve in this whole process.
What is the reason you're choosing particular activities and what is the end outcome? I see so many businesses out there trying to over complicate their plan or over complicate the activities that they should be doing for their small business.
They're too busy looking at what other businesses do, what the next door neighbour does, what their friend does, what their family does, whereas they should be focusing on their business.
These are the key elements that you need to be thinking about when choosing the activities for your business. The plan should be focused on your business, your objectives, your audience, your offering and most importantly what you are trying to achieve for you your business and your life.
So when you’re deciding on the activities, whether it's Google AdWords, whether it's MailChimp, whether it's sending out flies to a database, make sure that it's objective driven and it's all about you and your business, because nothing else matters.
How to create a powerful and memorable brand
We talk a lot about consistency in your positioning and your positioning statement and making sure that you have a clear and simple message, that you're communicating to both your potential and existing clients.
That's super important, but what about the consistency in the look and feel of your brand and everything you're putting out there? For example does your logo look the same across all of your touch points? Whether it's your emails, whether it's your website, whether it's your YouTube channel, whether it's your Instagram, does your positioning statement look and feel the same across all those platforms?
Are you using your brand colours to make sure that people remember you? We always talk about the fact that we live in an overcommunicated and cluttered world, so people can only take in so much information. So, not only is your messaging important but the look and feel of your brand helps people to remember you and make your business and your brand more memorable.
If they see the same colours and visual hammers over and over again, then you have a better chance of them remembering you over the competition, who has an inconsistent look feel and message across their business across their van, across their website, across their social media platforms, because they're not really sure what their business does and who they do it for.
But if you know the answers to those questions that it makes it easier for the look and feel to be consistent across all of your marketing and communication touch points. So have a look at all of your touch points today make sure that there's a consistency across that look and feel so that you can cut through the clutter, cut through people's minds and become memorable over time and that's the power of a brand.
The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.
