NEWS
Make these changes in your Australian small business marketing
Start thinking about creating success for you, your life and your business this year. What changes can you make from last year? What did you learn to now implement this year? What actions are you taking in your small business to implement an action from day one to make the next 365 days a great one for you, your business and your family. What structures are you putting in place around your business and your life to make it a better one? It’s great to set up goals, but you need to create a path to get there.
Take these steps in your Australian small business marketing
What’s your marketing rhythm and routine looking like? Is your marketing machine in action and are you getting out there? Are you communicating your point of difference? Are you being active, are you doing stuff every day? Are you making sure people know you exist? If people don’t know you exist, how can they buy from you? Are you creating a video, are you doing a Google ads campaign, are you posting on social media, are you doing a flyer or a letter box drop? Are you creating a brochure, a profile document, have you built your website? Are you thinking about what you’re doing and why you’re different? Are you taking action? Don’t delay. Don’t let another day, another week, another month, another year go by.
Make your 2025 Australian small business marketing effective by speaking the lingo of your audience
The reality is that not everyone is going to want to buy from you. You need to think about how your product or service helps a particular audience and how do you best communicate to that audience. Where do they live? Where do they breathe? How do they consume information? Who are they influenced by? Your activity and your communication needs to be targeted and focused on an audience. If you try to target everyone, you end up standing for nothing and nobody. Focusing on an audience that really needs you, that you can help and that you can provide exceptional customer service to. If you’re talking to the wrong people, that’s wasting your time, money and energy. These are limited resources, so focus in on an audience that wants you and an audience that you can help.
The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.
