NEWS
How to market your Australian small business effectively in 2025 and WIN
What actions are you putting in place to make sure that things are really pumping this year. If you’re just starting out are you thinking about what you do and why you’re different? Are you thinking about how you’re going to best communicate that if you’re an existing business? What structures or changes are you making on marketing that you did in 2024? Are you engaging your customers more often? Are you engaging potential new clients more often? Are you engaging your team to help with the marketing approach? Just make sure you don’t let another year go by and get to 2026 and wonder what happened. Whether you’re doing it yourself, getting a team to help you or using a third party to assist in the process, just make sure you’re taking action and make 2025 a great one for your business, your livelihood, your team and everyone around you.
Here’s how to market your Australian small business in 2025 without being overwhelmed.
You hear me talk a lot about consistency and making sure that you’re sticking to some sort of marketing rhythm and routine. I know that this time of year, you’re fired up and ready to go. You’re trying to do it all. It’s like what you see at the gym, everyone turns up in January, then by March it’s empty. Just make sure that you can create a plan and a rhythm that you can stick to that is realistic in the good time, in the busy times and the hard times. It’s great to be fired up at this time of, first week of January you want to smash your business in 2025, just make sure that the plans that you have, the goals that you have are realistic. By making them realistic you have a better chance of them actually being done and being executed with the ultimate goal of giving your business some success in 2025.
How to consistently grow your small business in 2025
Imagine you did no marketing this year, do you know how many extra people are going to know that you exist? Zero. Imagine you did some marketing, and I’m talking a really conservative amount of marketing. Let’s do some numbers to show you what that looks like. Pretend on YouTube, you did one video a week x 52 weeks in the year and 100 people saw that video, that would equal 5200 people that watched your YouTube videos. Instagram, let’s pretend we did the same, so that’s another 5200 that know you exist and that you have a business. Let’s do TikTok, another 5200 people. Let’s pretend you have a database of 100 people and let’s say one email every week, that’s another 5200 people. So if we add up all of that, we’re at 20,000 versus no people.
The team here at Little Marketing have been working with small business owners for over 16 years and helping them in this approach. If you're looking for a consultative approach to your small business marketing, then speak with our team today.
