Consistency in your small business marketing message success will improve the effectives of your marketing activity
People are often communicating something, but quite often they don’t know what or to whom and of course, why people should choose them over their competitor. Communicating without a clear positioning is like shooting in the wind...it’s a hit and hope!
So next time you spend money on communicating your business, ask yourself the question that I ask my clients. Hopefully you will have an answer.
Find your positioning, communicate it consistently and run with it!!!
Who is your audience, what is your offering and why are you different? Your positioning should reflect all of these. The picture of what we are trying to communicate then becomes clearer.
The building of your brand - time to make sure that your brand and your company’s core offering stand for something in the mind of the marketplace. If someone asked you to describe what brand stands for in 7 words, could you do it without blinking? Would the 7 words include a description of a specialisation based on either your location, clientele or service?
Regardless of what industry you are in, you can grow as people start to become less diversified and instead, more focused and specialised in what they do. Looking back at history, if someone was first in the minds of their clientele, introduced something new to the marketplace, were consistent in their communication, were innovative or were extremely specialised, we would find the leaders of industry.
So, what does all this mean? Marketing is communication. Every aspect of your brand, and how it’s communicated, is marketing. Everything communicated in and around and about your brand creates a perception in the mind of the marketplace.
Let’s not be scared. Being a brand-focused, marketing-led organisation is not as hard as some people may think.
As experienced marketing consultants for small businesses, we thrive in helping you to find new and different ways to tackle your business challenges. Whether you are small business owner who is looking to take your first steps in marketing your business or someone who has already done some marketing, and know what you want. Our dedicated Senior Marketing Consultants can help you in every way possible. Learn more about us and what we do.