NEWS

Discussing a promotional pricing strategy with a marketing consultant for small businesses in Brisbane

A promotional pricing strategy is an effective way to drive sales and generate revenue for your business by motivating price-sensitive consumers to make a purchase through the offer of reduced prices on your products or services. Whilst a price promotion is a good short-term strategy and is one of the most commonly used marketing techniques, it may not be suited to all businesses. That is why we recommend small business owners to make a visit to our Brisbane small business marketing consultancy and discuss their price promotion options.

A price promotion works best for businesses that produce cheaper quality offerings or are heavily price centric. So, retailers, airlines and the hospitality sector can expect the best results from such a strategy. However, this is not to say that a business operating under a different industry cannot reap the benefits of a promotional pricing strategy in the short-term, which is why it is important they seek the assistance of a Brisbane marketing consultant for small businesses.

A major disadvantage of implementing a price promotion is that customers get accustomed to the reduced prices placing downward pressure on actual prices and can prove detrimental for brand image as well. This is where the advice and expertise of a small business marketing consultant in Brisbane comes in handy. The consultant will be able to weigh out all pros and cons of a promotional pricing strategy for your business, pinpoint the most profitable price promotion, and develop a suitable timeframe to run it and conclude it.

So, if you are a small business in Brisbane considering a price promotion, call us on 07 3062 9457, to see what we can do for you.