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Reviewing marketing theory: selling concept v the marketing concept as discussed by a small business marketing consultant in Brisbane

Reviewing marketing theory: selling concept v the marketing concept as discussed by a small business marketing consultant in Brisbane

As leading marketing consultants for small business in Brisbane, we want small business owners to realise that marketing theory is still important today. The core principles of marketing will forever hold, even if exceptional elements change. Hence, it’s time to revisit marketing theory, in which our small business marketing consultants in Brisbane re-emphasise the selling and marketing concepts.

The Selling Concept asserts the idea that consumers resist the urge to buy products and services offered in the market, unless businesses take on zealous methods of marketing for them. In other words, it suggests that consumers do not buy beyond what meets their needs, though they can be influenced to purchase more via sales-stipulating devices. Thus, small businesses should look to prioritise their sales-oriented department to attract and hold customers.

The Marketing Concept asserts that a business must analyse, in depth, the consumers’ needs and wants to be able to satisfy them (by supplying relevant products and services). The foremost way to do this is by grouping consumers into market segments according to their differing needs and wants. Businesses who have identified their target markets will be able to expand their customer-base because consumers are only interested in the products that best suit their needs and wants.

For small business owners who wish to lock-down their understanding of the fundamentals of marketing – still relevant today – book a consult for marketing advise for small business in Brisbane with us today.