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Brisbane marketing consultants for small businesses discuss the rise of influencer marketing on social media

Social media is not just a place for individuals to socialise and keep in touch with friends. It is now a space for businesses to pursue their marketing operations. Thus, small businesses in Brisbane now have the opportunity to conduct highly targeted marketing activities, the most common and productive of which is influencer marketing.

Influencer marketing has been around for a long time, mainly in the form of celebrity endorsements, however today it is most effective on social media. The role of an influencer is to generate audience interest in your small business through simulation (influencer directly recommends a product) or stimulation (influencer encourages followers to share information about a product to others). By finding an influencer with a follower-base that replicates your business’ target market, a perfect opportunity is provided for long-tail action (selling small quantities to niche markets) which can be more profitable.

With approximately 500,000 influencers on Instagram, each of which has between 1,000 – 1,000,000 followers, it is a great platform for small businesses to reach large audiences and reap benefits. Most influencers tend to form strong and loyal relationships with their followers, due to which most followers trust what they say, do and endorse. Therefore, locating an influencer who is willing to recommend and support your products or brand, increases the likelihood of your small business generating high volumes of exposure, engagement and sales. 

So, find your influencer today with the assistance of a Brisbane marketing consultant for small businesses. Not only will we help you find the ideal social media influencer but we will provide ongoing assistance post setting off the partnership. Developing a suitable payment plan and an appropriate affiliate business model (PPC or PPE) are just a couple of things up for grabs at our consultancy.

Get in touch now by calling 07 3062 9457!