How to market your business amidst COVID-19 as explained by your small business marketing consultants in Brisbane
The COVID-19 pandemic’s rapid escalation and spread has gone far beyond anyone’s foresight, including that of our marketing consultants for Brisbane small businesses. Not only has it had detrimental and unpredictable repercussions to the wellbeing of society, but it has also presented detrimental consequences to multiple small businesses. Afterall, consumers are hardly leaving their homes and have become restrictive in their purchases. Naturally this will change the way marketing activities are conducted by small business in Brisbane.
Our expert team of small business marketing consultants in Brisbane, who specialise in providing solutions to the most complicated of problems, have identified two key areas of marketing for small business owners to focus on during the COVID-19 period.
First, it has become all the more imperative that small business owners focus on digital marketing. With most workplaces and shopping centres closed, consumers and businesses are being forced to search for products and services, and uphold operations (retail, health and beyond) online respectively. This means more time spent on mobile phones, emails and websites. Use the data generated through online browsing to create and provide a marketing messages at each of those touchpoints.
Secondly, empathy has become a vital emotion to convey during marketing communication. The impact of COVID-19 has been devastating, and small businesses need to offer support to their customers and audiences. Commercial marketing that is indifferent of social occurrences will no longer fare well. Display through your marketing efforts that you not only care about your customers, but also relate to their plight.
Learn more about the impacts of COVID-19 on marketing by booking a consult with a Brisbane marketing consultant for small businesses and discover how best you can overcome them. Call us on 07 3062 9457.