Starting a new project? Trying to solve a small business problem? Then as your leading marketing consultants for small businesses in Sydney, out only advice is to get your SWOT analysis, and more importantly, your problem opportunity statements ready today!
A problem opportunity statement is a single sentence that highlights a terminal issue currently being faced by the business and requires immediate resolve to avoid operational hindrance. It acts as the benchmark for most business improvement projects and also includes an ideal outcome which is what a business wants to achieve.
The backbone of these problem opportunity statements is the SWOT analysis. Often it is a weakness identified during the analysis that represents the underlying problem (the terminal issue) that needs to be solved. This weakness is then sought to be eradicated with the help of the business’ internal strengths (the ideal outcome). In most cases the statements will also specify some external factors (opportunities and strengths) that are considered to be the likely cause of the issue at-hand.
At Little Marketing, we know what works for our clients! Our Sydney small business marketing consultants have both the resources and expertise to drive your business goals in the most rewarding way possible. Skilled at developing and implemented customized marketing plans, we offer the services of conducting a thorough SWOT analysis for you small business, and using it to create an effective problem opportunity statement. Through our ongoing marketing advice and management, small business owners can also expect support throughout their project of business improvement. So, contact a Sydney marketing consultant for small businesses now on 02 9700 1869.