NEWS

Small business marketing consultants in Melbourne with tips to improve your content marketing strategy in 2019

Our marketing consultants for small business in Melbourne explain that as it is the beginning of a new year, you may be contemplating successful marketing ideas coming into the New Year. If so, you may want to include a content marketing strategy into your plans.

A great content strategy can be very effective in increasing your revenue, however it’s vital that your content strategy be documented to ensure consistency. For increased web traffic, a growth in leads, more loyal customers and that spike in revenue you need this year, a closer look at your content strategy may be required.

Set some time aside to analyse what has worked, and identify opportunities hidden within trends. Here our small business marketing consultants in Melbourne have a few tips to help you with structuring your content:

1. Adjust your mobile first strategy - mobile will account for over 80 percent of all internet usage this year.

2. Get more creative and personal with your content - It's all about posting and sharing the most the interesting and appealing visual content.

3. Prepare for new platforms - If your business or organisation has not yet tapped into Chatbots for content marketing, prepare to incorporate it now. Chatbots have proven successful in customer service and the same can be witnessed in content marketing.

4. Don't give up on email, simply get better at it - Email isn't dead. It's still effective so send more targeted emails, especially in relation to a subscriber's history.

To reap the full rewards that content marketing can bring your business, be prepared to include interactive visual content, chatbots, storytelling and increased personalisation into your 2019 content marketing strategy.

To find out more, contact our small business marketing consultants in Melbourne today.