In meeting with a client recently, one of our small business marketing consultants in Melbourne mentioned that their client had spoken about the fact that they once had a marketing plan created for them by someone, but it sat on their shelf collecting dust.
As your experienced small business marketing consultants in Melbourne would know, a marketing plan in 2019 is not one that collects dust, but one that should be actioned. A marketing plan should be an action plan, one that sets outs both the strategic goals and positioning of the brand, but then also has a list of activity that should be done to assist the brand over time and assist in driving enquiries in the short term.
Driving enquiries in the short term should not be to the detriment of the brand. Businesses slap “sale” signs on anything and everything, bastardising their brand. No one will ever buy anything full price anymore when they know there is always a sale around the corner.
As your small business marketing consultants in Melbourne, we know that marketing is not a short game, it’s a long game. Small businesses need to have faith in their brand and believe in it. Your brand will always win over short term driven, lack of purpose, activity. If you’re in it for the quick win, get out now.
So, if you’re after a marketing plan that sets your brand positioning and direction, which then sets the tone for your marketing activity, then speak with Little Marketing, your experienced small business marketing consultants from Melbourne.