Here at Little Marketing, our small business marketing consultants explain that there are certain “power words” which hold more sway over our decision making process than others.

Although these words may not seem powerful, they are efficient and do their job of grabbing attention.

1. You: We can’t argue with the proven power of invoking "the self" with this word. Words like “your” or “you” show customers that you’re thinking about them. 

2. Free: Everybody loves something for free. In fact people love free stuff so much they’ll actually make different choices, even when the respective value of the item or service remains the same.

3. Because: This word is a matter of reasoning. Even a weak reason has been shown to be much more persuasive than giving no reason at all.

To find out more about the ways in which our small business marketing consultants can boost your business, contact Little Marketing in Brisbane.