Here at Little Marketing, our small business marketing consultants in Melbourne explain that trying to figure out how hashtags work can be rather difficult, however, the hashtag is one of the easiest-to-use organisational elements available on social media, acting as a virtual filing system.

Here at Little Marketing, our small business marketing consultants in Melbourne use numerous, strategic hashtags on all of our client’s Instagram posts and Twitter posts. We do this as a way of grouping them with other posts of the same theme, as well as for, let’s be honest, the extra likes that unfailingly accompany heavy hashtag use.

When applying hashtags our small business marketing consultants stick to the following rules:

• Don't string too many words together with a single hashtag.
• Don't over tag.
• Use hashtags relevant to the business and the topic.

If you need assistance in gaining more exposure for your social media posts, contact our small business marketing consultants in Melbourne today.