Our marketing consultancy in Sydney believe that effective marketing needs to appeal to the cognitive, affective and behavioural components of consumer attitudes. The consumer decision making process comprises of need/want recognition, information search, evaluation of options, purchase and post purchase evaluation.

Our small business marketing consultants in Sydney have also identified that decisions can be made based on 5 different needs or wants. These different purchases are for physiological needs, safety needs, belonginess, purchases for self-esteem and self-actualisation. Our marketing consultants in Sydney note that physiological is where most decisions are made with a limited thought process, in comparison to self-actualisation.

Consumer decisions involve different levels of involvement. The following elements are detailed below:
- Habitual decision making involves low involvement such as buying bread and milk.
- Limited decision making involves limited information to evaluate options e.g. buying appliances and clothing.
- Extended decision making involves high involvement and is usually for once in a life time purchases e.g. a car, wedding ring, house or wedding dress.
- Cognitive dissonance are the second thoughts about the wisdom of a purchase (post purchase evaluation/ regret).

For more information regarding the consumer decision making process, please contact our marketing consultancy in Sydney today.