NEWS

Small business marketing consultants explain why your brand needs to evolve

Here at Little Marketing, our marketing consultants in Brisbane explain that because our world is constantly changing, for your business to keep up, the branding of your business must evolve.

No brand is ever static. Even if particular elements remain the same over many years, it must change in some way, no matter how slight, to ensure the brand remains fresh and growth is encouraged.

Our team of professional small business marketing consultants in Brisbane often deal with clients who feel that their logo should remain the same so we advise clients with an old or tired logo to think about making some subtle changes, such as modernising the look. You don't have to change it completely, simply refresh your brand, whilst keeping the familiar logo your customers have grown to know and love.

Further to this, we recommend our clients take a fresh, new look at the images/photography and the messages they are relaying, whilst figuring out what is and isn’t working. We see if their images up-to date and ask them if they think that they portray them as experts in their field, asking them if there something that their competition is doing better that they can improve upon.

Most importantly, our small business consultants recommend testing out your customer experience by taking yourself on their customers journey. What do you experience as you interact with your own business, and which specific elements can be adjusted in order to improve customer perception?

When it comes to your small business, continuously think about how you can reinvent yourself and regularly update your goals.  At the same time, make sure that you have trusted staff behind you who understand the mission and are willing to embrace change as, like you, they must be involved in living the brand and successfully communicating it to your clients.

If you need assistance with updating your brand, contact our small business marketing consultants in Brisbane today.